Examination of Underlying Factors in Success of TikTok

Abstract

This paper firstly performed a customer profile analysis by introducing seven assumptions related to TikTok customers, through researching, several conclusions can be reached: the majority of users are under 25 years old. TikTok users want an easy access to pass the time, save content and, more importantly, get personalized recommendations from the algorithm. Secondly, the revenue model is explained. Research shows that TikTok makes money in three main ways: advertising (both on the front page and in the feed), event marketing, and livestreaming. Finally, a business model canvas is made based on the utilization, easy to make friends, mass material copyright, technical support, partner market, consumer end and cost and other aspects.