Examining themes of social media users' opinion on remote work during COVID-19 pandemic: a justice theory perspective

Abstract

Purpose: The coronavirus disease 2019 (COVID-19) pandemic caused significant disruption to the global labor market, resulting in a rapid transition toward remote work, e-commerce and workforce automation. This shift has sparked a considerable amount of public discussion. This study aims to explore the online public's sentiment toward remote work amid the pandemic. Design/methodology/approach: Based on justice theory, this paper examines user-generated content on social media platforms, particularly Twitter, to gain insight into public opinion and discourse surrounding remote work during the COVID-19 pandemic. Employing content analysis techniques such as sentiment analysis, text clustering and evolutionary analysis, this study aims to identify prevalent topics, temporal patterns and instances of sentiment polarization in tweets. Findings: Results show that people with positive opinions focus mainly on personal interests, while others focus on the interests of the company and society; people's subjectivities are higher when they express extremely negative or extremely positive emotions. Distributive justice and interactional justice are distinguishable with a high degree of differentiation in the cluster map. Originality/value: Previous research has inadequately addressed public apprehensions about remote work during emergencies, particularly from a justice-based perspective. This study seeks to fill this gap by examining how justice theory can shed light on the public's views regarding corporate policy-making during emergencies. The results of this study provide valuable insights and guidance for managing public opinion during such events.