Business of rural tourist households in the function of rural tourism development in Serbia

Abstract

The main goal of the paper is, based on research and analysis of the material base and tourist turnover of rural tourist households (RTHs), in the period from 2014 to 2019, to point out to the dynamics of development and the current level of development and utilization of the tourist offer of this sector in Serbia. Quantitative data on accommodation facilities in rural areas of the Republic of Serbia in six years period (2014-2019) are analyzed. In addition to research, various scientific methods were used: the inductive-deductive method, the method of analysis and synthesis and the method of observation. Based on the analysis of quantitative and qualitative aspects of supply it was concluded that a lack of international standards and quality guarantees was noticed, as well as problems related to adaptation, registration and categorization of the RTHs, which confirmed the basic research hypothesis.