Attitude, Perceived Behavioral Control and Subjective Norms in Waste Segregation-at-Source Behavior: An Empirical Study

Abstract

Purpose: The aim of this paper is to assess the level and relationship between attitude, perceived behavioral control and subjective norms with waste segregation-at-source behavior among households in Putrajaya, Malaysia. Design/Methodology/Approach: A multi-stage sampling method used to obtain four hundred households in Putrajaya for the purpose of responding to the bilingual questionnaire. The quantitative data collected were analyzed using the IBM SPSS Version 26.0 software. Specifically, the descriptive and Pearson correlation analysis used to describe and summarize the levels and interrelationships of the variables studied with waste segregation-at-source behavior. Findings: The assessment of the overall factors affecting households with waste segregation-at-source behavior has shown that 92.5 per cent of respondents are considered to have a favorable attitude. Households surveyed are also found to be highly influenced by perceived behavioral control but moderately influenced by the subjective norm. In addition, the results show that attitudes, perceived behavioral control and subjective norm have a positive relationship with waste segregation-at-source behavior. Implications/Originality/Value: The findings provide insight, in particular, to individual, governmental, educational and non-governmental organizations in Malaysia on important criteria that should be considered in the promotion of environmental policies.