Analysis on the Influencing Factors of the Development of Chinese Fresh Cold Chain Logistics under E-Commerce Background

Abstract

With the rapid development of Internet technology, e-commerce began to penetrate in various fields, the fresh electricity providers rose rapidly. At the same time with the awakening of consumer awareness, people's demand for fresh produce increased drastically, and people pay more attention to food safety and freshness, but the development of fresh cold chain logistics can not meet the demand of fresh e-commerce market. In this paper, the factors affecting the development of fresh cold chain logistics are sorted out, and the influencing factors are analyzed systematically through ISM model. Finally, we put forward the way to promote the development of cold chain logistics.