Linguistic-communicative aspects of strategic communication

Abstract

The article is about putting forward linguistic-communicative aspects of strategic communication and focuses on the importance of properly delivering the message to the audience.  It points to the fact that messages should be developed so that to let the people feel that they are themselves part of the process and linguistic devices such as the hyperbole, metaphor, personification, repletion of words, rhetorical questions, conversational and non-official language as well as short sentences make the process extremely efficient and successful.