Before You Go, You Should Know: The Impact of War, Economic, Cultural and Religious Animosity on Entry Modes

Abstract

One of the most important strategic decisions managers of multinational corporations have to make is the selection of entry mode into a foreign market. An extensive survey of the literature indicates that one of the main areas neglected in strategy research is the impact of animosity (war, economic, cultural and religious) on entry mode. The purpose of this study is to investigate the impact of animosity (war, economic, cultural and religious) of the host country on entry modes. A conceptual model is presented to provide a theoretical explanation for the impact of animosity on entry mode.