PENGARUH SERTIFIKASI DAN LABELISASI HALAL TERHADAP PERILAKU PEMBELIAN PRODUK MI SAMYANG (STUDI KASUS DI KABUPATEN UJUNG BULU KABUPATEN BULUKUMA)

Abstract

Halal certificates are given when a product has been tested and proven to comply with Islamic recommendations and can be safely consumed by Muslims. This study at to determine the effect of Halal labeling on purchasing decisions for Samyang noodle products, Ujung Bulu District, Bulukumba Regency. This research is included in the quantitative descriptive research with a sampling technique using accidental sampling to obtain a sample of 100 people. The results showed that the adjusted coefficient of determination (Adjusted R Square) was 0.249 or 24.9%. This means that about 24.9% of the variation in the decision to purchase Samyang noodles in Ujung Bulu District, Bulukumba Regency, can be explained by the variation of the independent variable (Halal labeling), the t value for the Halal labeling variable (X) is 5.814 (> from t table 1.664) with a significance level of 0.000 (