PEMBUATAN JINGLE “KOTA BATU SEMANGAT BERSERI” SEBAGAI SARANA PEMERSATU DAN PROMOSI WISATA DESA KOTA BATU

Abstract

Kota Batu Village is one of the villages located in Warkuk Ranau Selatan Sub-District, Ogan Komering Ulu (OKU) Selatan District, South Sumatera. The residents of Kota Batu Village consist of various ethnic groups, namely the Ranau, Lampung, Padang, Sundanese, Javanese and Komering tribes. The diversity of society has characteristics that one day can have the potential to be negative, such as friction, disagreement, and open conflict between community groups. The Batu City Village Administration must be able to manage this diversity so that it unites so that it becomes a force that is beneficial for the progress of the Village. Batu City Village is a tourist village, but the Batu City Village Government has not been maximal in carrying out promotional activities for several tourist objects in Batu City Village. This is one of the causes of tourist attractions in Batu City Village not being visited by many tourists. Based on this, the purpose of this service is to make a jingle entitled "Batu, the Spirit of Berseri" as a means of unifying the community as well as a media for tourism promotion in Batu City Village. This jingle was made using Indonesian as a unifying language and using musical instruments typical of South Sumatra. This jingle video uses views of tourist objects in Batu City Village, so that it can be one of the digital promotions for tourist attractions in Batu City Village.