Innovation as Intervening Variable between Entrepreneurial Orientation and Learning Orientation with Company Performance on MSEs in Ambon City

Abstract

The purpose of this study was to analyze the role of innovation as intervening variable or mediation on the entrepreneurial orientation and learning orientation towards the SMEs performance in Ambon city. The samples of this research were 299 units of SMEs in Ambon city. The data were analyzed through structural equation model (SEM) by the assistance of Amos 2.1 software. The result shows that entrepreneurial orientation has positive effect the company performance, learning orientation has positive effect the company performance, innovation mediated the impact of entrepreneurial orientation towards company performance, and innovation mediated the impact of learning orientation towards company performance on SMEs in Ambon city.