Analysis of the External Environment of the Pharmaceutical Organization

Abstract

By evaluating the complex interplay of political, economic, social, technological, environmental, and legal factors, this article underscores how a thorough understanding of the external landscape is imperative for effective decision-making. Leveraging insights from PESTEL analysis, Porter's Five Forces, and SWOT analysis, the study elucidates how such analysis enables organizations to anticipate challenges, identify opportunities, and align their operations with industry trends. This article emphasizes that a comprehensive assessment of the external environment is a fundamental prerequisite for pharmaceutical organizations seeking sustainable success in a dynamic marketplace.