Analisis Komunikasi Penyadaran Masyarakat terhadap Perbaikan Lingkungan Wilayah Pesisir oleh Dinas Pembinaan Potensi Maritim Pangkalan Utama TNI AL VI Di Pulau Kodingareng Lompo

Abstract

The purpose of this study is to analyze the form of campaign communication used by Dispotmar Lantamal VI in order to make the people of Kodingareng Island aware of the importance of preserving the environment, analyze the communication strategy used by Dispotmar Lantamal VI in sensitizing people on Kodingareng Lompo Island about the importance of preserving the coastal environment so that it does not Sustainable environmental damage, analyzing the factors supporting and inhibiting the communication process faced by Dispotmar Lantamal VI in an effort to build public awareness on Kodingareng Lompo Island about the importance of protecting the coastal environment so that there is no sustainable environmental damage. This study uses a qualitative descriptive approach which aims to provide an overview of the communication campaign, strategic communication, as well as the supporting and inhibiting factors for the success of communication carried out by Dispotmar Lantamal VI, especially to the people of Kodingareng Lompo Island. In an effort to make the people of Kodingareng Island aware of the importance of preserving the environment, Lantamal VI as one of the units at the TNI AL VI Main Base responsible for fostering coastal communities conducted a communication campaign. Communication begins with planning a campaign in the form of finding problems, setting goals, getting to know the audience, planning campaign times and strategies, plans and resources. The awareness communication strategy carried out by Dispotmar Lantamal VI is closely related to environmental communication because of communication efforts to increase community environmental awareness on Kodingareng Lompo Island. Supporting the success of the Lantamal VI Dispotmar communication in an effort to build public awareness on Kodingareng Lompo Island comes from the readiness of personnel and well-organized communication activities and is supported by the younger generation who are under the guidance of the Lantamal VI Dispotmar, internal and external units of Lantamal VI, not related to maritime related matters. community leaders, as well as communication methods that prioritize kinship and humanism. The barriers to successful communication are influenced by the level of welfare of the people of Kodingareng Island, the easy materials and manufacture of fish bombs, inadequate waste disposal facilities, lack of supervision and punishment from the relevant authorities and the presence of unscrupulous officers who take advantage of the situation for their own benefit.