The relationship between seo and artificial intelligence

Abstract

As digital marketing becomes increasingly important in both communications and sales, the right strategy can make companies more efficient. One possible method is to use Artificial Intelligence to develop a company's website in line with the requirements of Marketing 5.0. This paper examines the relationship between Artificial Intelligence and Search Engine Optimization. The question is whether the website can rank better, communicate in better quality and generate higher purchase intent than a marketing expert, a sales expert or even a consumer, based on predefined parameters.