The Influence of Emotional Experience Relating to Communication from a Typographic Perspective

Abstract

Typography is not a tool that is limited to delivering messages; it is a foundation for compositional communication. Letterforms are valuable graphic elements in representing language and organising type in order to serve multiple roles in a composition. Designers organise the fundamentals of typesetting in order to use typography to explore new opportunities for interaction and storytelling. They consider the formal qualities of every typeface they select, as these typefaces create connections between the graphic form and the messages they aim to reinforce. This study reviewed the theoretical understanding of the interactions between the experience of designing and experiencing emotion. Selected masterpieces of typographic design are investigated and categorised by several features. These masterpieces and their various approaches require further analysis, in order for designers to apply them in their typographic work.