Human-centered product owner: How human-centered design can sharpen scrum methodology

Abstract

This paper will demonstrate what the main benefits of applying Human Centered Design Techniques in a Scrum Project are, especially when they are used by the Product Owner. These techniques, like user observation, prototyping, user evaluation tests can be used in order to connect people to build the best solution and, when they are applied throughout the project sprints they can became a powerful tool to guarantees product success and outstanding results.