A global DAM strategic planning methodology – FirmCo: Business strategy and goals

Abstract

The following article is an actual Use Case and Strategic Plan to support a research and marketing company, the company name has been replaced per their request. The information included in this article was used to define the actual case for the development and implementation of a global DAM strategy. The firm has global multi-line product offerings with both direct to consumer and indirect sales channels. The global environment included multiple production sites that were required to work closely together to build brand consistency, efficiency gains and increase revenue worldwide by reducing time to market. This required a concerted effort by all parties to restructure the organizations to meet the demands of collaborative global production. The research took approximately 15 months with a multi-year roll-out strategy. [PUBLICATION ABSTRACT]