Journal ArticleOPEN ACCESS

Digital Marketing in Industrial Revolution 4.0

  • Soegoto E
  • et al.
Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities (2020) 1 143-146
DOI: 10.34010/icobest.v1i.27
N/ACitations
Citations of this article
8Readers
Mendeley users who have this article in their library.

Abstract

The purpose of this research is to build the brand awareness around millennial people. This research used descriptive method to see the role of digital marketing and the brand awareness in fashion industry. In this era, digital of marketing is a strategy to increase consumer awareness for fashion brand, especially a boy fashion. As there are lot of internet user, it can increase brand awareness in a product at this digital era.

Cite

CITATION STYLE

APA

Soegoto, E. S., & Raihan, N. (2020). Digital Marketing in Industrial Revolution 4.0. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 1, 143–146. https://doi.org/10.34010/icobest.v1i.27

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free