Market Orientation towards Students and Organizational Performance: Perceptions of Accounting Department Chairpersons of Public and Private Business Schools Belonging to AACSB

  • L. Webster R
  • A. Curry J
  • L. Hammond K
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Abstract

This manuscript reports results of a national survey of Accounting Department Chairpersons examining levels of reported market orientation toward students and explores its impact on business school performance for both private and public business schools. Specifically the …

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L. Webster, R., A. Curry, J., & L. Hammond, K. (2018). Market Orientation towards Students and Organizational Performance: Perceptions of Accounting Department Chairpersons of Public and Private Business Schools Belonging to AACSB. International Journal of Business and Social Science, 9(6). https://doi.org/10.30845/ijbss.v9n6a1

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