COMPARATIVE ANALYSIS OF STRATEGIES AND COMPETITIVENESS BETWEEN MIPYMES ASSOCIATES AND NO ASSOCIATES

Abstract

This article is a descriptive comparative study between the affiliated companies and not affiliated to the Colombian Association of Small and Medium Enterprises (ACOPI). To achieve this, the strategies and the competitive situation of MSMEs of the city of Santiago de Cali was analyzed through the trend of sales. A sample of 85 (eighty five) randomly chosen companies from a database of the Chamber of Commerce of the city of Cali and a sample of 69 companies registered in ACOPI(Association of Small enterprises) ; a questionnaire whose data was analyzed using SPSS 22. In conclusion, the associated MSMEs have had a greater favorability in the performance of strategic management and growth trends in sales from one period to another, unlike those that haven t. They have relied on this model. In addition, they receive a greater number of related resources strengthening their capabilities due to the synergies that take place between partners and professionals who make up the inter-government partnership benefit models. Therefore, it is recommended that MSMEs be linked to associations that can provide them strategic support for competitiveness.