A Model of Factors Influencing the Acceptance of Fintech Payment DANA Indonesia

Abstract

Technology has changed the world in every aspect. One of them is how we make a transaction. With Financial Technology (Fintech), payment can be made with only your mobile phone, your new digital wallet. Indonesia is one of the fastest countries in digitalization, surpassing Brazil and China, has begun utilizing this new technology. However, the penetration rate is considered low. The condition of Indonesia’s fintech is still developing and competing fiercely against several other fintech that arose together in the same period. In this paper, the study focused on one fintech in Indonesia named DANA. The objective is to propose a model to identify the factors influencing the acceptance and usage of DANA. The methodology used in this study will be TAM that has been modified to fit the object of study. The results are hoped to be used as guidance for DANA’s improvement.