The future of tobacco marketing in Canada

Abstract

With the advent of the Tobacco Act, tobacco marketing is now severely restricted in Canada. This article considers how the tobacco industry may conduct future marketing in order to circumvent the Tobacco Act. Past tobacco marketing strategies are discussed in light of how such strategies could be used in future marketing campaigns. In addition, this article highlights the need for private industries unrelated to tobacco to conduct socially responsible advertising so as to avoid inadvertently promoting tobacco.