Cross-border destination image for sustainable tourism development in peripheral areas

Abstract

The objective of this study is to provide an analysis of the processes involved in the construction of the perception of a cross-border sustainable tourism destination image in peripheral regions. The research presented was conducted using an empirical approach that merges qualitative and quantitative techniques. The main results of this study include the identification of the key components that contribute to the formation of the image of a sustainable cross-border tourist destination in the region encompassing Alcoutim (Portugal) and Sanlúcar de Guadiana (Spain).