Ewom and consumer decision-making: a bibliometric study

Abstract

This article presents a bibliometric study on electronic word-of-mouth (EWOM) and its influence on consumer decision-making. The objective of this study is to map and analyze trends, themes, and key academic contributions related to this topic. The methodology employed involved data collection from a wide range of sources such as scientific journals, conferences, and books, using bibliometric analysis techniques. The results revealed a significant increase in the number of studies related to EWOM and consumer decision-making over time. Several emerging themes were identified, including the influence of online reviews, the role of social networks, and the importance of trust in the transmission and reception of EWOM. Furthermore, it was observed that the majority of studies focus on the areas of marketing and communication. This research contributes to the existing body of knowledge by providing a comprehensive overview of trends and key topics related to EWOM and consumer making.