Management in Agritourism Promotion as an Element of Support Agritourism Services by Local Authorities

Abstract

The promotion of agritourism services is a very important factor of agritourism development. Owners of agritourism farms apply different promotional instruments.The main objective of the authors’ research is to identify the management methods of promotional activity in agritourism by local authorities in municipalities of the Myslenice County. The region belongs to one of the most touristic attractive parts of Malopolska Province in Poland.In order to achieve this ambitious objective, during the summer 2015 the surveys in all nine municipalities belonging to the Myslenice County: Dobczyce, Lubień, Myślenice, Pcim, Raciechowice, Siepraw, Sułkowice, Tokarnia oraz Wiśniowa were conducted. The researches related to the support of local governments in the development of agritourism services with regard to the promotion of agritourism.In the theoretical part of the paper the essence and forms of promotion used in agritourism services and other different types of its support by local authorities were presented based on the literature.