The Research on Environmental Conscious and Green Consumption Behavior in China

Abstract

As the global environment is deteriorating, environmental conscious and green consumption have become an international issue. Through the literature review, this research explores the relationships among the environmental conscious, green attitude and green consumer behavior in China, as well as internal and external environmental impacts and consumption constraints, and concludes with the propositions and concept framework. Finally, this research provides the improvement suggestions and managerial implications based on the actual situation in China and combined with foreign experience.