MODEL PENERIMAAN TEKNOLOGI MOBILE PAYMENT PADA DIGITAL NATIVE DAN DIGITAL IMMIGRANT DI INDONESIA

Abstract

Abstrak Penelitian ini merupakan penelitian survei pada pada pengguna mobile payment di Indonesia yang terbagi menjadi 2 kelompok yaitu kelompok generasi digital native dan digital immigrant. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh perceived usefullness, perceived ease of use, trust, perceived risk, social influence terhadap behavioral intention to reuse pada generasi digital native dan generasi digital immigrant. Jumlah responden dalam penelitan ini adalah 214 responden. Dalam penelitian ini sampel diambil dengan cara nonprobability sampling yaitu dengan teknik purposive sampling. Pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner secara daring melalui Google Form. Sedangkan alat analisis dalam penelitan ini menggunakan Structural equation modeling (SEM). Berdasarkan hasil penelitian dan analisis data menunjukan bahwa : (1) Perceived usefullness berpengaruh positif terhadap behavioral intention to reuse (2) Pengaruh perceived usefullness terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant (3) Perceived ease of use berpengaruh positif terhadap perceived usefullness (4) Perceived ease of use berpengaruh positif terhadap behavioral intention to reuse (5) Perceived ease of use berpengaruh positif terhadap trust (6) Perceived ease of use terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant (7) Trust berpengaruh positif terhadap perceived usefullness (8) Trust berpengaruh positif terhadap behavioral intention to reuse (9) pengaruh trust terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant (10) Perceived risk berpengaruh negatif terhadap trust (11) Perceived risk berpengaruh negatif terhadap behavioral intention to reuse mobile payment (12) Perceived risk terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant (13) Social influence berpengaruh positif terhadap behavioral intention to reuse (14) pengaruh social influence terhadap behavioral intention to reuse mobile payment pada digital native lebih kuat daripada digital immigrant. Abstract This research is a survey research on mobile payment users in Indonesia and divided into 2 groups, namely digital native generation and digital immigrant groups. The purpose of this study is to determine the effect of perceived usefulness, perceived ease of use, trust, perceived risk, social influence on behavioral intention to reuse in digital native generation and digital immigrant generation. The number of respondents in this study were 214 respondents. In this study the sample was taken by means of nonprobability sampling, namely by purposive sampling technique. Data collection used in this research is to use a questionnaire online through Google Form. While the analysis tools in this research use Structural equation modeling (SEM). Based on the results of research and data analysis shows that: (1) Perceived usefulness has a positive effect on behavioral intention to reuse (2) The effect of perceived usefulness on behavioral intention to reuse mobile payment on digital native is stronger than digital immigrant (3) Perceived usefulness has a positive effect positive for perceived usefulness (4) Perceived ease of use has a positive effect on behavioral intention to reuse (5) Perceived ease of use has a positive effect on trust (6) Perceived ease of use of behavioral intention to reuse mobile payment on native digital is stronger than digital immigrant (7) Trust has a positive effect on perceived usefulness (8) Trust has a positive effect on behavioral intention to reuse (9) The effect of trust on behavioral intention to reuse mobile payment on digital native is stronger than digital immigrant (10) Perceived risk has a negative effect on trust (11) Perceived risk holds negative influence on behavioral intention to reuse mobile payment (12) Perceived risk of behavioral intention to reuse mobile payment on digital native is stronger than digital immigrant (13) Social influence has a positive effect on behavioral intention to reuse (14) the influence of social influence on behavioral intention to reuse mobile payment on digital native is stronger than digital immigrant.