Business models 4.0 using network effects: Case study of the cyfrowy polsat group

Abstract

The aim of the research, the results of which are presented in the article, is to discover new knowledge allowing for the description and design of business models 4.0 using network effects. In their research, the authors reviewed the literature, carried out desk research and conducted an analysis of publicly available documents of selected companies from the Cyfrowy Polsat Group. The results of the study present the possibility of using the network effect in business models 4.0. The paper develops a framework for business model analysis from the perspective of Industry 4.0. The presented research will allow for an indication of the possibility of using a business model from the perspective of Industry 4.0, based on the theory of the network effect in building the value of network organizations.