Narrative Techniques in Romanian Podcasts: A Qualitative Case Study Analysis

Abstract

Podcasting in Romania has experienced notable growth in recent years, evolving from a niche medium into a widely consumed form of digital communication. This expansion is driven by the flexibility of podcasts, which allow audiences to access content conveniently across various contexts, from commuting to leisure time, and by the increasing demand for stories that resonate with listeners personal experiences. This study examines the storytelling techniques employed by Romanian podcasters and their effects on audience engagement. Using a case study methodology, the research analyzes a selection of representative podcasts to explore how creators structure narratives, integrate cultural and social elements, and employ techniques such as thematic consistency, character development, and progressive disclosure of information. Findings indicate that the Romanian podcasters in this study have adapted both traditional and contemporary narrative strategies to build immersive, emotionally engaging content, balancing depth and accessibility. The analysis also highlights how narrative structures contribute to sustained listener attention and foster a sense of connection between hosts and audiences. Overall, this study provides insight into the role of storytelling in shaping podcast consumption in Romania and offers practical implications for content creators aiming to cultivate meaningful engagement and listener loyalty.