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Why Purpose Needs Strategy (and Vice Versa)

  • Rey C
  • Ricart J
Springer International Publishing, (2019), 43-56
DOI: 10.1007/978-3-030-17674-7_4
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Abstract

Since Bartlett and Ghoshal made their proposal to shift from strategy to purpose, many strategists have been won over to the idea. However, the fundamental question is not choosing between purpose and strategy but instead putting purpose at the center of strategy....

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Rey, C., & Ricart, J. E. (2019). Why Purpose Needs Strategy (and Vice Versa). In Purpose-driven Organizations (pp. 43–56). Springer International Publishing. https://doi.org/10.1007/978-3-030-17674-7_4

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