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共創志向と競争志向は，ユーザー・イノベーションに有効か

Japan Marketing Journal (2017) 36(4) 24-39
DOI: 10.7222/marketing.2017.016
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共創志向と競争志向は，ユーザー・イノベーションに有効か. (2017). Japan Marketing Journal, 36(4), 24–39. https://doi.org/10.7222/marketing.2017.016

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