A theoretical contribution from the perspective of sustainability in hospitality marketing management

Abstract

The innovation process, and its application to tourism, has been gradually gaining ground in the academic community as a field of study. Similarly, in recent decades, tourism has received greater attention from researchers in various sciences, varying only by the different emphases considered: economic, social, cultural and environmental. This study seeks to gather and present the main aspects related to innovation process in specific tourism context, in particular the case of sustainable tourism in hospitality marketing management. Tourism is one of the economic sectors in which a great degree of involvement is needed by the entrepreneurial sector: diversification of tourism products and services is needed to cope with increased demand for new types of tourism needs. As other emerging sectors in a modern economy, tourism is a dynamic and ever-changing industry. The study has as purpose to provide a better understanding regarding the essence of innovation process with sustainability solutions. Regarding the methodology used here, this is a conceptual paper with a literature review that brings together the major components of innovation process in sustainable tourism.