Employee Performance Analysis: The Influence of Local Wisdom-Based Communication Strategy And Employee Engagement on Employee Performance

Abstract

Good communication is an important tool in improving the quality of superior performance and maintaining good working relationships within the organization. In the District of Samosir, a communication strategy that incorporates elements of local wisdom will strengthen employee engagement, which in turn will encourage employee performance. The study aims to analyze the effect of local wisdom-based communication strategy on employee performance, mediated by employee engagement. This research was carried out in Samosir District, Province of Sumatera Utara. The objects in this study were 107 districts, government employees. Results show that employee engagement served as the mediator between local wisdom-based communication strategy and employee performance.