Multiplatform and original version? Continuity and change in the consumption of American television shows among Spanish undergraduates

Abstract

The article presents the main findings of a recent survey on consumption of American television shows conducted among undergraduate students at the University of Oviedo, Spain. It addresses first whether this audience group has the technical means and the linguistic skills to watch television across platforms and languages. Next, it identifies viewing patterns of US shows among the sample students, finding that the majority still watch series on conventional television and dubbed into Spanish. Finally, the findings are discussed briefly in the contexts of the uses and gratifications theory, and foreign language education policies at national and European level. © 2014 Communication & Society.