IMPACT OF WESTERN CULTURE ON UNIVERSITY STUDENTS’ LIFESTYLE

Abstract

Western culture has an extreme consequence of students’ lifestyles in both positive and negative ways (Riaz & Arif, 2017; Sibani, 2018). There is a deficiency in common apprehension about ways a culture impact students’ education and lifestyle (Kang & Chang, 2016). This research study was conducted to understand the impacts of Western culture on students' lifestyles on various campuses of the University of Education, Lahore. This descriptive study aimed to the perceptions of students about the impacts of cultural imperialism during university life. The target population in this study was both male and female undergraduate students of the University of Education in Lahore. A questionnaire based on likert scale was the tool of data collection. The data collection was through cross-sectional survey. The data collected through 130 questionnaires which were distributed and collected personally. The data analyzed through descriptive statistics (standard deviation) and inferential statistics (Chi-Square Test). The findings of the study indicate that Western culture has exceedingly impacting university students’ lifestyles and social perceptions. Western culture has significantly inclined every part of university life, ranging from social adaptation to cultural preferences. The findings showed that even the slight details of daily university routines have been impacted by Western culture with mostly negative lifestyle choices.