The Importance of Compensation and Benefits on University Students’ Perceptions of Organizations as Potential Employers

Abstract

The present study examined university students’ perceptions of compensation and benefits offered by companies they seek to work for upon graduation. An extensive review of the literature indicated a need for a better understanding of perceptions of university students regarding a companies overall employer brand which included compensation and benefits as factors that affect those perceptions. Students at a major university were surveyed and indicated the items related to compensation and benefits related to brand image which were most important to them were, good medical benefits, above average retirement plans and tuition reimbursement.