Infographics and communicating complex information

Abstract

With the growing use of infographics to communicate complex information, we must specifically look at how people read and understand them. Complex information depends on helping people build relationships and connect the information to the current situation. Infographics are not art displays, but are tools to communicate information. Unless we understand how people comprehend information and how those mental transformations occur when they read the content, we cannot effectively design an infographic for complex information. People come to an infographic for a purpose and with a goal, both of which require the infographics to communication complex information. A good infographic must maintain the complexity of the information while lowering the barriers to its comprehension.