study on consumer perception towards two-wheeler industry among different brands with special reference to Chennai City

Abstract

India is the largest manufacturers of two wheelers in the world. Two wheeler Industry constitutes more than 80% of the total automotive manufacturing in India. Two wheelers are preferred choice of transport due to various perception of the users like time saving, less fuel consumption, parking issues etc. Since Customer’s perception towards Two wheelers contributes major reason for its sales, a study is conducted with the Primary objective of  finding the customer perception towards two-wheeler Industry among different brands manufactured by Hero motor corp, Honda motorcycles and scooters, TVS, Bajaj  Auto, Royal Enfield, Yamaha and Suzuki. The study is conducted among the customers in Chennai region and 200 samples were chosen to conduct the survey. Various tools like weighted average, Chi square and Multiple Regression were used to analyse the data collected among the customers