Advances in data semantification and natural language querying are enabling new generations of context-aware mobile applications. Such applications would rely on platforms that integrate heterogeneous sets of user data from a range of applications and systems. Designing these platforms is challenging as they should serve multiple user groups at the same time. In this paper, we analyze who should subsidize multi-sided data platforms that enable mobile context-aware travel applications. After analyzing the different user groups and revenue models, we assess end-user acceptance of these revenue models through a survey among 197 potential users. Results show that users willing to share data with app developers are more inclined to use data-driven mobile travel apps but are less inclined to pay for them. This paradoxical result explains why premium-pricing as well as data-monetization strategies can both be viable.
CITATION STYLE
de Reuver, M., Haaker, T., Nikayin, F., & Kosman, R. (2015). Designing viable multi-sided data platforms: The case of context-aware mobile travel applications. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9373, pp. 354–365). Springer Verlag. https://doi.org/10.1007/978-3-319-25013-7_28
Mendeley helps you to discover research relevant for your work.