ACCELERATING DIGITALISATION IN BUSINESS PRACTICES FOR SOCIAL VALUE CREATION: A PERSPECTIVE FROM MALAYSIA

Abstract

Purpose: The purpose of this study is to investigate the business practices in both; accelerating digitalisation and addressing social issues among Malaysian companies. Methodology: This study uses a sample consisting of four top telecommunication companies listed in the Bursa Malaysia. This study provides relevant literature on the social value creation concept from the corporate perspective. Besides, content analysis is used to extract relevant information from the particular sustainability report of the companies. Results: Results indicate that three out of four companies in the sample are very proactive in embracing the social value creation concept that aligned with national objectives and Sustainability Development Goals (SDG). Although, similarly, all companies addressed providing rural and urban poor communities’ digitalisation assistance as their social contributions. Implications: These results reveal input on the integration of accelerating digitalisation and addressing social issues, that focusing on social value creation. Management should understand that the financial implications has become an important component of social projects in line. Hence should establish effective strategic business strategy towards Integrated Reporting (IR) 4.0 that in reality has significant impact on the society and country.