Good food, good intentions: Where pro-sustainability arguments get stale in US food documentaries

Abstract

Focusing on recent documentaries about sustainable agriculture in the US - Food, Inc., The Garden, Fresh, and Farmageddon - this paper examines how pro-sustainable food arguments fail to merge environmentalism and environmental justice. By framing their approach to sustainable food production around the normative issue of "good food" for capitalist consumers, such documentaries ignore questions about community and cultural conceptions of farmers. In the process the films promote a problematic vision of the white family farm. As a consequence, these films limit a reimagining of alternative food systems, the roles for diverse actors within those systems, and possibilities for eaters beyond "voting with your fork." Several exceptions, most notably The Garden, are used to suggest how cinema might radically re-envision participation in alternative forms of agriculture.