DTH service trade satisfaction analysis using data mining techniques

Abstract

The DTH (Direct to Home) television broadcasting service has revolutionized the television service industry. This method of telecasting has technically improved the television industry and implemented improved methods of technology. This has also improved quality of services offered. People are applying Data mining techniques to find out the satisfaction level of DTH service. In this research, clustering and association analysis methods of data mining are implemented to find out the fruitfulness of DTH service.