Abstract
This article addresses issues associated with the achievement of critical mass within a community and seeding the success of a new social network. It looks at the factors that influence people's adoption of a new network, how to influence them and what approach to take. © 2011 Macmillan Publishers Ltd.
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APA
Geddes, C. (2011). Achieving critical mass in social networks. Journal of Database Marketing and Customer Strategy Management, 18(2), 123–128. https://doi.org/10.1057/dbm.2011.14
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