Sustainable International Expansion: Raízen's Path to Green Leadership

Abstract

Raízen, a leading multinational in the energy sector recognized for its innovation and commitment to sustainability, faces a pivotal strategic challenge in its international expansion. Under the guidance of CEO Roberto Silva, the management team—comprising Sustainability Director Marina Costa and International Expansion Director Carlos Mendes— deliberates on the best approach to align the company’s global growth with the Sustainable Development Goals (SDGs) of the 2030 Agenda. The core dilemma is whether to license second-generation ethanol (E2G) technology, enabling local production in other countries and fostering global sustainable development, or pursue direct investment to ensure adherence to Raízen’s values and sustainability standards internationally. The objective of this teaching case is to encourage thoughtful analysis of how the SDGs can shape the international expansion strategies of companies. It is designed for undergraduate and graduate courses in Strategic Management, International Business, Corporate Sustainability, Environmental Marketing, and Regulatory Policy.