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Impact of Entrepreneurial Marketing Dimensions on Competitive Advantage of Small and Medium-Scale Enterprises in Plateau State, North Central Nigeria

  • Gontur S
  • Goyit M
  • Vem L
Journal of Production, Operations Management and Economics (2022) (31) 1-12
DOI: 10.55529/jpome.31.1.12
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Abstract

… the adoption of entrepreneurial marketing practices provides a … The need to investigate how entrepreneurial marketing … the relationship between entrepreneurial marketing strategies (…

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APA

Gontur, S., Goyit, M. G., & Vem, L. J. (2022). Impact of Entrepreneurial Marketing Dimensions on Competitive Advantage of Small and Medium-Scale Enterprises in Plateau State, North Central Nigeria. Journal of Production, Operations Management and Economics, (31), 1–12. https://doi.org/10.55529/jpome.31.1.12

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