Studies on Impact of Electronic Commerce to Modern Marketing Environment

Abstract

E-commerce shortens the distance between manufacturer and the end user, also changed the structure of traditional markets, lower sales and marketing costs. Traditional promotions in the marketing channels will change, wholesale will be replaced by network, the deal directly implement on the network. Loss market of traditional personal selling, advertising propaganda has to adapt to the new needs of the broadcast media, target market selection and positioning, will depend on the network information. Network will create new sales opportunities.