Digital Marketing Strategies for Sustainable Food and Beverage Brands: A Bibliometric Systematic Literature Review

Abstract

Digital Marketing is one of the most important channels for promoting products and services in the modern age of marketing. It leverages popular tools, including social and web-based resources, to promote a brand in an online space. As consumers become aware of environmental degradation, researchers and academicians are immensely capturing consumers’ responses towards brands that minimize environmental impact. The present study is an attempt to provide a bibliometric account of research on Digital Marketing and Sustainable Food and Beverage Brands from the Scopus database. Based on 53 articles filtered through well-defined inclusion and exclusion criteria using B-SLR, the study analysed the conceptual structure of the work published between 2014-2024. This research uncovers emerging research streams and highlights the overlooked nuances of SDM in Food and Beverage brands. The review further provides strategic insights for firms that actively engage customers through digital media.