The influence of socio-economic factors on sustainability avocado farming (Persea americana)

Abstract

The potential of avocado in Indonesia is very promising, where market needs are far above existing production and supply. This production is directly related to the sustainability of the avocado itself, therefore the sustainability of avocado farming needs to be considered. The sustainability of the farming cannot be separated from the influence of socio-economic factors. The purpose of this study was to determine and measure the influence of socio-economic factors in influencing the sustainability of avocado farming. The research location was carried out purposively, and the location sampling was clustered. The method of determining the sample of respondents using stratified random sampling with a number of 125 avocado farmers. Retrieval of data, both independent and dependent variables, used direct data in the field. The data is scaled using the linkert scale. Data analysis was using path analysis. The results of the path analysis showed that socio-economic factors had an effect on the sustainability of avocado farming, with a standardized regression coefficient of 0.35 and p value <0.05. All of these indicators have an effect with each coefficient value of 1.00; 1.12; 1.01; 1.03; 1.04. Based on these data, it can be concluded that social-economic factors in the research area have an influence on sustainability, such as good production will lead to optimal prices, so that with optimal prices, the selling price will also be optimal as well. Likewise, with institutions and counseling, the existence of capital, and good relations between avocado farmers will have a direct effect on production.