CSR Reporting in Locally Owned Hotel Chains in Malaysia

Abstract

This study explores the corporate social responsibility or CSR reporting of the top 8 Malaysian owned and operated hotel chains. Using content analysis this report examines what and how do the local hotel chains report their CSR activities. This study finds CSR reporting to be limited and primarily focused on community based initiatives. And despite its growth and popularity especially among the young, CSR reporting on websites remain minimal. As such, several recommendations have been made to encourage more reporting and more reporting on websites.