Strategies on the Live Broadcast Marketing Strategy of Anhua Dark Tea Based on SICAS Model

Abstract

In the era of digital economy, the mode of live tea tea delivery has been widely concerned in many industries, and many tea merchants have also begun to explore the mode of live tea sales. The live broadcast marketing of tea breaks the limitation of time and space, and creates a convenient consumption scene for consumers by providing a "one-stop" tea purchase service. E-commerce live broadcasting realizes the remodeling of the relationship between people, goods and field. Through the construction of specific scenes and the real-time presentation of sales processes, consumer groups with the same values are gathered together, and the occurrence of consumer behavior is promoted. This paper is based on the typical SICAS consumer dynamic behavior analysis model, build we, black tea electricity live SICAS model, from we, we dark tea product content content marketing stage, interactive communication stage, platform, buying stage, word of mouth sharing five stages, the application of each stage of live scene is analyzed, and explore each scene marketing optimization, in order to we black tea live marketing development and mode selection to provide certain reference and reference.