Based on the MADM model wine sales manager competency research

Abstract

In order to solve the problem of the lack of professional wine marketing team, this paper identified the key influencing factors of wine sales managers from the competency point of view, constructed the competency model and evaluation index system of wine sales managers, and introduced the improved multiattribute decision making method (MADM) to evaluate the competency. The results show that there is an interactive relationship between the competency dimensions and indicators of wine sales managers, and the professional knowledge dimension has the greatest influence on the other four dimensions. Based on these findings, suggestions are made for future research.